What is Keyword Research?
Keyword research is the art of finding, understanding and analysing the words and phrases people use in search engines (mainly Google) to discover content, products, services and their user intent. It’s a foundational step in SEO and digital marketing because it helps you understand what your target audience is actually searching for and allows you to plan for your target audience/s to arrive on your website and pages with specific intent.
Keyword research helps you not only understand user-centric needs but also to create content that matches what people are looking for. This naturally leads to more traffic, visibility, leads and sales.
Comprehensive Keyword Research will lead to you improving your rankings in search results, attracting more qualified traffic (users more likely to convert) and outperforming competitors targeting the same topics.
It involves tools like Google Keyword Planner, Ahrefs, SEMrush and manual searches to assess search volume, difficulty, trends, and related terms.
Whats included in your Keyword Research?
Identifying high-value keywords
We are focused on audience-centric content and intent. Meaning we outline what your target audience wants and what they are searching for - especially the larger audiences and keywords that are likely to bring action, sales and conversions for you.
Understanding search intent
Types of searches are important in order for you to understand intent and plan. Are the keywords informational, navigational or transactional? Each intent has a different requirement and answer needed which we outline for you.
Discovering Opportunities
Finding where you can rank on searches and drive traffic to your website is our speciality. We make your marketing strategy and content creation easier than baking a cake.
Optimising Existing Content
Strengthening and improving your current search rankings is a simple and important aspect of SEO. We also help you claim any low hanging fruit you may have missed.
A Personalised Strategy
This is based on real online user demand and user behaviour. We collate all our SEO experience, analysis of the online landscape and our keyword research to lay you a clear path towards your goals and success
Keyword Research Timeline
You’ll receive your comprehensive Keyword Research plan within 3 working days. This comes with several files & data overviewing your standing, your competition and your path to success.
3 Working Days Delivery
Guaranteed Traffic
Why Choose SEO Impacts?
We’re proud to offer 100% satisfaction on Keyword Research or your money back. This means if you’re unhappy with any aspect of your audit and we can’t resolve it through a revision then we will send you your money back.
100+
Keyword Research Projects
100%
Satisfied Customers
Benefits of Keyword Research
Keyword research is a foundational element of SEO that provides multiple strategic benefits for businesses and websites.
Better Understanding of Your Audience – Providing insight into customer intent, helping tailor content to match their needs
Improved SEO Performance – Targeting the correct keywords boosts your chances of ranking higher in search engine & attracts more qualified organic traffic to your website.
Content Strategy Guidance – Reveals content gaps and opportunities by highlighting what users are searching for but not finding..
Competitive Advantage – Enables you to analyse what keywords your competitors are ranking for & identify areas where you can outperform them or find less competitive opportunities.
Increased ROI – Attracting users who are actively searching for your products/services improves conversion rates..
Enhanced PPC Campaigns – Improves targeting and efficiency of paid search ads by focusing on high-converting keywords & reduces cost-per-click (CPC) by improving ad relevance and quality scores.
Long-Term Strategic Planning – Allows you to build a scalable content and SEO roadmap.
What Do I Receive From Booking Keyword Research?
- Basic
- PDF File list of Keywords
- How to guide to Implement
- Breakdown of intent
- Ordered by most valuable
- Advanced
- Everything inc in Basic
- Written content
- Internal & External links inc
- Images & Media inc
